BMW stands for Bayerische Motoren Werke or Bavarian Motor Company.
The company was established in 1913 and based in Munich, Germany.
It started out as an aero engine manufacturer, hence the company logo.
The logo comprised four quadrants of alternating white and blue colour.
It is a stylised representation of an airplane propeller spinning against the clear blue sky. The logo represents a white propeller blade against a blue sky.
It is a stylised representation of an airplane propeller spinning against the clear blue sky. The logo represents a white propeller blade against a blue sky.
It reflects the origins of BMW as a maker of military aircraft engines during World War I.
Also, white and blue are the traditional colors of Bavaria.
