https://sellon.paytm.com
Increase your online sales with an effective catalog
Catalog plays a significant role in advertising your products on Paytm marketplace that helps customers to buy from you. As a successful seller, you must be able to convince buyers that you sell the right product, and this is achieved with the right catalog that describes and tells your customers about your products. Let’s see what information should your catalog have.
Your catalog should include all required information about the product that you sell. This helps customers in an informed purchase decision. A catalog page, also called the Product Details page, typically should include:
- Product Name
- Product Description
- Product Attributes
Product name:
You product’s name is the most critical element of your catalog as it directly determines how many views your product will receive. After images, an informative product name plays a vital role in grabbing the interest of your potential customers. Typically, a product page looks like
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While adding a product name, you should follow the below guidelines.
- Do not make use of misleading keywords that do not speak for your product. For example when describing Apple iPhone 5S 32 GB – Do not write Apple smartphone Apple iPhone 5S 32 GB.
- Do not stuff keywords. For Apple iPhone 5S , say Apple iPhone 5S 32GB and not Apple iPhone- iPhone 5S 32 GB.
- Do not use special characters(^, ~, ™,¥, ©,®,») , punctuation marks(!,. : ; ‘’ ‘?) or asterisks (*) as this would affect low visibility in search results
- Always check for grammar and do a spell check.
- Avoid using acronyms or abbreviations (For example write Hewlett-Packard and not HP) as many customers will not understand this.
- Do not use “100% genuine” or “Original” words in product title.
- Always follow searchable keyword that describe your product truly.For example use iphone and not Apple smartphone.
- Be sure to use the correct spellings, always use title case that is the first letter of each word should be in uppercase. For example Red Cotton Addidas T-shirt.
# Product Description
Here you describe your product in details .This information helps customer learn more about the product and has details that help you sell your products. Product description is your opportunity to provide more information about your product. A powerful product description should summarize:
- Why your customer should buy the product
- The key features of the product in case of electronics
- Different uses and benefits
- Suggested occasions and size guide in case of apparels and footwear
- Warranty details of the products in case of electronics and home appliances
- Additional attributes that are not listed under mandatory or optional fields.
Tip: After adding the content and attributes in the product description section (in Seller Panel), always preview it to check how this section will look on the website.
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While adding a product description, you should follow the below guidelines.
- Do not use misleading information that is not related to your product
- Do not use long descriptions as it is unlikely that customers would go through them
- Do not use negative sentences to get a customer’s attention
- Do not copy description from other products on Paytm or other eCommerce websites
- Use searchable and relevant keywords for relevant results of your customers
- Use simple and clear language
- Use correct spellings as typing errors are not search engine optimized.
- Always use sentence case. The first letter of a sentence should be in uppercase. For example, Make a distinct style statement wearing this red shirt from ColorPlus
- Use multiple product description to describe each product of your product
- Use bullet point to help your customer read easily
#Product attributes
This lists mandatory and optional fields and should always feature accurate attributes . Product attributes is the section where detailed features of your products need to be mentioned. This is the section that helps customers find your product and informs them about your product . Therefore, you should add as many attributes as possible.
Our Product Detail page and catalog templates have been divided into two parts for attributes:
- Mandatory attribute fields
- Optional attribute fields
- The below image lists attribute that you can add to your product.
