Chevrolet Founded: 1911 Headquarters: Detroit, Michigan


Chevrolet first used its Bowtie emblem logo in 1913.
On November 3, 1911 a race car driver and automotive engineer Louis Chevrolet co-founded the Chevrolet Motor Car Company with William C Durant (ousted founder of General Motors) and investment partners William Little (maker of the Little automobile) and Dr Edwin R Campbell (son-in-law of Durant).
The logo is said to have been designed from wallpaper Durant once saw in a French hotel.
More recent research by historian Ken Kaufmann presents a compelling case that the logo is based upon a logo for coalettes.
Others claim that the design was a stylised Swiss cross, in honour of the homeland of Chevrolet's parents.

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