Sportsworld collects award for AEGON Experience

International hospitality and event services group, Sportsworld, has been recognised by a panel of industry experts for delivery of the AEGON Experience at the 2009 British Tennis Series.

Sportsworld scooped the silver award in the Hospitality & Travel category of the annual SportBusiness Sports Event Management Awards held recently at Lord’s Cricket Ground. Kevin Roberts, Editorial Director of SportBusiness and member of the awards judging panel, commented: “These are the first and only international sports event management awards that recognise excellence and are the pinnacle of achievement for this crucial element of our industry.” Organisers claimed the 2009 entries were of an exceptionally high standard.

Sportsworld is appointed by leading life and pensions company AEGON to deliver its hospitality at the British Tennis Series (which includes the AEGON Championships, the AEGON Classic and the AEGON International), as well as AEGON’s hospitality allocation at Wimbledon and at the AEGON Masters Tennis.

Jeff Hunter, Operations Director at Sportsworld, commented: “Creating and delivering the AEGON Experience has been a real team effort. The LTA put in place the hospitality infrastructure and onsite staff we needed to do our job, while the AEGON team gave us a clear brief of what they wanted to achieve. We’re thrilled to win this award – it reflects the hard work and meticulous planning we have put in.”

Steve Clode, AEGON’s Director of Marketing and Customer Strategy, said: “We are delighted that our hospitality experience has been recognised by industry experts. It’s a great endorsement of Sportsworld’s hard work, creative approach and project management skills.”

Sportsworld is currently engaged in supporting AEGON in its delivery of hospitality at the AEGON Masters Tennis, the season finale to the ATP Champions Tour which brings together many of the greatest players in tennis and takes place at the Royal Albert Hall from 1st December.

For further information, contact:
Sportsworld: Jeff Hunter 01235 555844
AEGON: Lesley McPherson 0131 549 3782 www.aegon.co.uk